Collecting & Investment
Art Investment Guide — Are Original Paintings Worth It?
The practical guide to art as an alternative investment. What works, what doesn't, and how to start.
Art has outperformed many traditional asset classes over the past 25 years. The Artprice100 index — tracking the top 100 artists at auction — has returned over 400% since 2000, outperforming the S&P 500. But art investment isn't stocks: it rewards knowledge, patience, and genuine passion.
Why Art Appreciates in Value
- Supply is fixed: An artist produces a finite number of works in their lifetime. As works enter permanent collections (museums, foundations), supply on the market decreases.
- Demand grows: As an artist gains recognition — exhibitions, press, institutional acquisitions — demand for their work increases against a shrinking supply.
- Career momentum: Artists don't peak and decline like athletes. Many have their most celebrated periods later in career. Works from early/mid-career become more valuable retrospectively.
- Cultural capital: Art becomes more valuable as it gains cultural significance — appearing in books, exhibitions, academic writing.
What to Look For in Art Investment
1. Exhibition History
Artists who exhibit internationally are building the institutional recognition that drives long-term value. Both Hector Zablach and Ikalu Uche Karis have exhibited across multiple countries — a key indicator of career trajectory.
2. Medium and Technique
Oil paintings on canvas have historically been the most collectible and valuable medium. Lithographs by significant artists also hold value well, especially limited editions. Digital art and prints generally don't appreciate.
3. Documentation
A Certificate of Authenticity and clear provenance are essential for resale value. Undocumented art is nearly impossible to sell at premium prices.
4. Market Context
Contemporary African art is one of the fastest-growing market segments. Nigerian artists like Ben Enwonwu have gone from €5,000 to €1.4 million at auction. The market is young and undervalued compared to Western equivalents.
5. Price Entry Point
Buy quality at a fair price. At €700-€1,800, our collection represents accessible entry points for works by exhibited artists. Compare this to gallery prices for similar-quality works (€3,000-€10,000+) or auction prices for comparable contemporary art.
Building an Art Portfolio
Think of art investment like a portfolio — diversify across:
- Styles: Mix sacred art with African paintings — different markets, different growth drivers.
- Media: Oil paintings and lithographs behave differently at auction.
- Price points: Mix €700 lithographs with €1,800 paintings.
- Career stages: Both emerging (mid-career) artists offer growth potential but at different risk/reward profiles.
Read our beginner's guide to starting a collection for practical first steps.
Art vs Other Investments
- vs Stocks: Art is less liquid but less volatile. It doesn't crash 30% in a week. And you can hang it on your wall.
- vs Real estate: Lower entry cost, no maintenance, no tenants. Portable.
- vs Gold: Both are tangible stores of value. Art adds aesthetic and cultural value that gold doesn't.
- vs Crypto: Art has 600+ years of market history. It doesn't go to zero overnight.
The Best Reason to Buy Art
Here's what experienced collectors know: buy what you love first, and let appreciation be a bonus. The best art investments are pieces you'd be happy owning even if they never increased in value — because you see them every day, they bring you joy, and they make your home extraordinary.
If they also happen to appreciate? That's the art market working in your favour. And with original art vs prints, the odds are firmly on your side.
Start Your Art Portfolio
34 documented original artworks by internationally exhibited artists. From €700 with Certificate of Authenticity.
Explore Investment-Grade Art